The Soul of Seoul is a trusted travel and lifestyle website dedicated to helping visitors and residents explore Korea with confidence and curiosity. Founded by long-time Seoul resident Hallie Bradley, the platform has become a go-to source for off-the-beaten-path finds, cultural insights, and local know-how. Now on Gumroad, The Soul of Seoul offers curated itineraries, guides, and helpful planning tools designed to make your trip to Korea smoother, more meaningful, and full of memorable experiences. Each product is crafted with the same care, authenticity, and insider knowledge that readers have come to rely on from the blog.